Tuscan's 50th anniversary project

To celebrate Tuscan’s 50th anniversary, Mocha Cat was commissioned to create a series of five custom illustrations designed to mark the milestone across both digital and physical touchpoints. The illustrations were developed to reflect Tuscan’s brand while retaining Mocha Cat’s signature charm and relatability.

The artwork was rolled out across Tuscan’s social media platforms and website, featured as in-store visual decorations, and adapted into a range of gift-with-purchase items, allowing customers to engage with the anniversary campaign both online and offline.

This project demonstrates Mocha Cat’s adaptability across celebratory campaigns, retail environments, and branded merchandise.

Deliverables:

• Five original Mocha Cat illustrations
• Social media and website visual assets
• In-store display designs (foam board, acrylic displays)
• Gift-with-purchase product artwork, including, tote bags, acrylic keychains, leather keychains with mirror backing and sticker packs

Markets:
Tuscan's retail locations in Causeway Bay and Mong Kok in Hong Kong