Ah Jeng's Coffee Club

Ah Jeng’s Coffee Club is a colourful independent café based in Sai Ying Pun, Hong Kong. The café is owned by Ah Jeng 阿正, a well-known host at ViuTV and Commercial Radio 903 in Hong Kong.

To celebrate the brand’s third anniversary, Mocha Cat was invited to take part in a special collaboration combining coffee culture, character illustration and playful storytelling.

For the anniversary project, we created a collection of custom Mocha Cat illustrations that were adapted across merchandise, packaging and the café environment. The collaboration included a collectible bag charm, coffee packaging, stickers, tasting cups and a large-scale shop display, creating a cohesive anniversary experience for customers both inside and outside the café.

Deliverables: Custom character illustrations and concept development. Bag charm design, coffee packaging, sticker designs, tasting cup design and large-scale in-store display artwork.

Market: Hong Kong